 |
Every
record is assigned a unique URL. The “WOW”
factor |
 |
Every
mail piece is lasered with personal information
including their unique URL, an offer code
and an “invitation” to try their
landing page. |
 |
Ability
to view campaign reports online, 24/7. All
you need is internet access. |
 |
Ability
to view and track individual tests, offers
and campaigns simultaneously as they are going
on. |
 |
Landing
pages cater offers to specific individuals.
The “WOW” factor |
 |
Landing
pages look and feel like your website and
include many ways to draw the recipient in. |
 |
Reports
track clicks, and link them back to a specific
recipient. |
 |
Report
shows number of times a person visited their
page (gauge level of interest) |
 |
Automated
e-mail response to each visit |
 |
Adds
another level of marketing through the gathering
of e-mail addresses. |
 |
Can
be used to “profile” prospects
through surveys. |
 |
Ability
to allow you to know (by name) who passes
through and visits your actual website. |
 |
Immediate
updates for “real time” reporting
and measurement of each campaign. |